SSUR is one new founded brand in New York. Their designs have the unique special taste. The play the jokes on the world famous luxury brand. I believe this is one funny brand which makeevery luxury brand into one signature that they do not even care about. Infact the people's blind worship to the luxury brands have become one kind social phenomenon. They feel pround while they are wearing the clothing with the grand luxury brands' logo. But they have forgotten they have become the advertisement board for the luxury brands. And these luxury brands are still making money from them. The SSUR's designs have an obvious allegorical presentation. They found this social problem and make it become the funny words to the public. Such as they use the Channel 9(one music radio channel)make you mess with the world famous Chanel. They use the designs Comme Des Fuckdown to the famous French brand Comme Des Garcons. And there are also many other great designs make us know the luxury brands which haven't brought us anything. What we should know is be ourself and not controlled by these brand logos.

The picture above is the latest limited series of SSUR accessory. The Comme Des Fuckdown belts. There are two colors -black and red. Both of the designs are great. And their price is also reasonable than any other street brands from NYC. 

What we need is the creative designs for the clothing. The brand logo is just one logo. It can not stand anything. We should change our attitudes to the luxury brands and make these brands know that we are not blind. We have the ability to tell which is nice and which is stupid. That is what we should do from now on.